Performance Coaching
The Role of the Coach
Every study conducted into adult learning has proven that people learn better, do more and
go further when they’ve had the benefit of individualized coaching!

Why do world class athletes in all individual and team sports have, or are responsible to, world
class coaches? Simple, that's what it takes to achieve greatness! So what is a world class coach?
Football: Vince Lombardi. Gymnastics: Bella Karolyi. Basketball: John Wooden. Boxing: Emanual
Stewart (who trained 50 world champions.) Swimming: Bob Bowman (who transformed a gawky,
hyperactive 11-year-old named Michael Phelps into an athlete for the ages.) For golf, there's me.

Now, don't misunderstand, I am not comparing myself to Butch Harmon, Hank Haney, Dave Pelz,
Bob Rotella or Rob Akins. I don't do what they do. I supplement what they do. You can think of me
as the reincarnation of Ben Hogan's coach, if he had one, which he didn't.

To begin with, all great coaches are capable of giving brutally honest and constructive, even
painful, feedback. Great performers deliberately choose unsentimental coaches who will
challenge them and drive them to higher levels of performance. Great players are extremely
motivated students who welcome and seek feedback! Without exception!

Feedback is crucial, and getting it must be a priority. You must seek it. If you don't
know just how good you really are, two things always happen: "One, you don't get
any better, and two, you stop caring."

Instant feedback is not something we normally or naturally welcome. Because, most of the time,
we haven't done very well. In fact, most of us have spent our entire lives avoiding feedback. It
hurts our feelings and it doesn't make us feel good about ourselves or our activities. Well, quite
frankly if you aren't very good, you don't deserve to feel good.

Since, I believe, and prove everyday, everyone is capable of excellence, I guide my clients
through the steps of “deliberate practice,” and ultimately, help them learn to be their own coach.
With deliberate practice, my clients not only improve upon current skills, but they also extend the
reach and range of those skills. "The pursuit of Perfection creates Excellence."